As marketers, we all clearly understand traditional media—print, broadcast, Internet, etc. But how well do we grasp what is meant by the term “social media,” let alone how to use it?
Find out how to:
• Prepare, plan and lay a foundation before you jump into the social media marketing fray.
• Engage and start tweeting.
• Serve and be the media company for your industry.
• Fine-tune your ability to find out who the influencers are.
• Find key metrics on how to measure social media.
• Lead the way through consistent engagement and earning and reinforcing trust.