Integrated Marketing
Integrated marketing is a strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. The objective of integrated marketing is to complement and reinforce the market impact of each method, and to employ the market data generated by integrated marketing efforts in product development, pricing, distribution, customer service, etc.
Branding as an part of an integrated marketing strategy.
Integrated marketing starts with brand development. This translates a business strategy into a brand strategy that will anchor all tactical marketing initiatives – to all publics.
Branding as part of an integrated marketing strategy is a process – a sophisticated process that combines proven technique with creative insight to uncover the true essence of the company or organization – what differentiates it – its “Claim of Distinction” and supporting evidence that is so compelling that it will influence choice.
Web development as part of an integrated marketing strategy.
The website development process as part of an overall integrated marketing strategy at thinkdm2 begins with researching your business sector and its respective competitors as well as the industry related websites to determine their strengths and weaknesses based on design, functionality and overall user experience. We then incorporate this integrated marketing knowledge when developing your website’s information architecture, site map and individual wireframes.
Direct marketing as part of an integrated marketing strategy.
What integrated marketing strategy would be complete without direct marketing? Our direct marketing services include direct response advertising and mail, database management, fulfillment, customer acquisition and loyalty programs, CRM programs, lead qualification and tracking, direct response media planning and buying, list analysis and brokerage, and telemarketing—all key parts of an integrated marketing strategy.
Media planning as part of an integrated marketing strategy.
As an important aspect in any integrated marketing plan a well thought out and executed media plan is key. We work too hard on developing sound marketing strategies and supporting it with high impact creative to see our efforts and your money squandered by ill-conceived or poorly-executed media plans. Be assured, as part of our integrated marketing strategy for you, our media planning and execution are given the same thoughtful analysis and attention to detail our clients have come to expect from everything we do throughout your integrated marketing plan. You’ll also appreciate knowing that we are not afraid to “push the envelope” with our media sales representatives to ensure that our clients are afforded the most favorable rates and value-added benefits we can possibly provide.