Challenge: Build brand awareness and a digital home for a technology startup.

Cardis International has developed a new technology that could be a profound boost to the mobile payment industry. To attract a variety of audiences—from investors, to retailers, to content and digital wallet providers—they needed to ensure their value proposition was front and center in their messaging. Our strategy to increase awareness and develop understanding was to educate audiences of Cardis’ different implementation options. To communicate how the technology works and drive leads, we created a robust website and revamped their sales and marketing materials—supporting the Cardis sales team for their investor and pitch meetings.