Brand Development & Positioning
Challenge: Capture the interest of the M&A and Venture Capital communities.
There are a lot of food apps in the market, but none of them focused on finding restaurants that can cater to different dietary choices or restrictions. Until now, following a diet and dining socially have been mutually exclusive concepts. DietTable is a new tech startup focused on living and enjoying a healthy lifestyle. They are in their initial phase of attracting investors; we created a positioning for the company, developed a brand, and created a user interface for a variety of digital platforms, such as a website and a mobile app to help these investors understand the DietTable mission and market opportunity.