Challenge: EPI’s brand lacked coherence, with scattered visuals and messaging that didn’t clearly reflect its mission of connecting international educators with U.S. classrooms.

The rebranding initiative focused on creating a cohesive visual and narrative identity that encapsulated EPI’s dedication to cultural exchange and educational excellence. This involved developing a modern logo, updating the website for improved user experience, and crafting marketing materials that highlighted success stories of international teachers enriching U.S. classrooms. The refreshed brand effectively communicated EPI’s role in bridging cultures and enhancing learning environments.