Website, Powerpoint, Brochure, Email
Challenge: Create a brand identity for a technology power house.
IBM was developing a version of Watson to help electrical engineers with the daunting task of patent research. IBM Watson for Engineering will filter through millions of technical documents to deliver useful insights to drive engineering and business. The brand we developed, worked within the established Watson brand with its own personality and messaging to connect with practicing engineers, researchers, strategy teams, and intellectual property teams.