Challenge: Despite being a powerful resource, IEEE DiscoveryPoint struggled with low brand recognition and limited user engagement.

IEEE DiscoveryPoint’s rebrand focused on enhancing visibility, engagement, and usability by clarifying its value as a trusted, all-in-one resource for communications engineers. A refreshed visual identity, clearer messaging, and targeted awareness campaigns were created to drive recognition, while user-centric enhancements like AI-powered search and personalized content improved engagement. By fostering a collaborative community and leveraging industry partnerships, IEEE DiscoveryPoint established itself as the go-to platform for cutting-edge communications technology insights.