Global Channel Partner Campaign
Challenge: Develop a global channel partner program for a technology giant.
Intel drives the majority of their sales through their partner alliance channel. They needed a global program that could give their alliance members easy access to the powerful Intel brand— anytime, anywhere. We created a dynamic, multi-language portal that included educational tools and brand resources to educate resellers on how to properly leverage the Intel Alliance brand. We also developed content—a library of videos, brand guidelines, talk tracks, and marketing program templates—for all Alliance members to leverage.