Challenge: Sangoma Technologies’ brand identity did not fully reflect its modern, cloud-first capabilities, making it difficult to differentiate from competitors.

A strategic rebrand elevated Sangoma as a leader in cloud communications by emphasizing its cutting-edge, scalable solutions for businesses of all sizes. This includes a sleek, modernized visual identity, refreshed messaging that highlights cloud-first innovation, reliability, and security, and targeted marketing campaigns to reposition Sangoma as a next-generation communications provider.