Challenge: Create engaging content formats that capture the diverse needs of ADP’s audience and clearly communicates the full range of their services.

Visually cohesive assets were created within ADP’s existing brand while introducing dynamic, interactive elements that enhanced engagement. The eBook and infographic break down complex HR and payroll topics into digestible, easy-to-understand segments, while the email and social tiles were designed to maximize attention and drive conversions. The brochure highlights ADP’s core strengths and uses case studies to illustrate real-world success stories.