Challenge: Strengthen a sales enablement program through traditional marketing.

Selling high-end printers in a digital world is not an easy task. Canon needed to develop a sales enablement program that would allow them to demonstrate the superior quality and capabilities of their printers over the competition’s printers. We assessed the promotional materials Canon’s sales team was currently using, and uncovered an opportunity for Canon to demo their capabilities in real-time. We developed materials that were chock full of the print industry’s toughest challenges, and paid homage to the growing number of artisans that strive for perfection by focusing and mastering the smallest details—just like Canon.