Challenge: Build a better client experience to increase revenues.

Gartner's Majestic program drives CIOs to experience the impact of Gartner Executive Memberships. They realized their program’s brand experience and messaging was lacking and needed significant changes to capture more memberships. We leveraged research from Gartner, which showed the impact that current members believed the membership had on their organizations and in their careers. Armed with this information, we developed a new brand positioning and creative platform to increase performance of the program.