Challenge: Launch a European cloud computing company in America.

When Outscale came to us looking to establish a presence in the United States, we understood the challenges of overcoming titans like Amazon Web Services (AWS), Oracle, and IBM. Our goals were to build brand awareness and generate leads. We created a digital media plan that geo-targeted east coast cities with messaging that touched on the growing dissatisfaction with Cloud Computing providers and the benefits of Outscale—superior service and contract-free pricing. The digital media drove leads to targeted landing pages with gated content. Prospects could dig deeper into Outscale’s offering on the website we also developed.